Chivas Regal 18 year old will have a fresh new look. Coinciding with a new global campaign announced by Chivas, bottles of Chivas Regal will have a new label and box design. Continue reading “News flash: Chivas Regal 18 year old’s fresh new look”
Chivas Regal has collaborated with British watch brand, Bremont, to create the next installment of its Made for Gentlemen Limited Edition collection, which will be available globally from this month.
Only 12 Chivalry watches, created by Bremont and Chivas, will be released in this year’s collaboration. The exclusive Bremont ‘Chivalry’ watches, which will be auctioned for charities around the world, will be available via online auction taking place from 22nd October to 9th November 2014 at www.chivas.com/bremont. Proceeds will be donated to The Prince’s Trust Enterprise Programme.
The Bremont ‘Chivalry’ watch is made from polished steel and features a piece of oak cask used in the maturation of whiskies for Chivas Regal, the signature of James and John Chivas etched on the rotor of the timepiece and the Chivas crest subtly embossed on the dial. An engraved copper plate, taken from a retired Scotch whisky copper still, sits on the leather presentation pouch.
Also available this year domestically and in Travel Retail from September 2014 will be the Chivas 12 Made for Gentlemen by Bremont limited edition gift tin decorated with deconstructed watch elements to showcase the engineering of Bremont chronometers, which contains a bottle of Chivas 12 year old.
Richard Black, Global Brand Director for Chivas Regal says:
“Over the last three years, The Chivas Made for Gentlemen series has gone from strength to strength, resonating with modern gentlemen around the world who demand substance and style from luxury experiences and products. With this latest edition, we’re celebrating not only the style and handcrafted quality of Chivas and Bremont, but also the spirit of generosity for which John and James Chivas were renowned, and that is increasingly valued in today’s competitive world. We’re delighted with the exquisite designs and we’re confident that Chivas 12 Made for Gentlemen by Bremont will be well received by discerning whisky fans around the world.”
Nick English, Co-Founder of Bremont, adds:
“For me, the collaboration with Chivas was a genuine meeting of minds. We are all dedicated and passionate about keeping traditions of craftsmanship alive and we are also focused upon leaving a positive legacy. Bremont watches are ‘Tested Beyond Endurance’ and Giles and I have been blown away by the level of skill that Chivas Master Blender, Colin Scott, deploys in channeling nature and time in blending their Scotch whiskies.”
More information about The Prince’s Trust Enterprise Programme is available in the below video and the Prince’s Trust website.