While perusing the aisles of my local Aldi supermarket, a bottle of Highland Earl Blended Scotch whisky caught my eye. On closer inspection, the label on this bottle had an age statement – “aged 3 years” the label read. I felt a mixture of emotions. First, I was pleased. I was pleased that Aldi was being transparent and freely admitting that its Highland Earl whisky is a 3 year old whisky. Rather than simply not state an age on the bottle, and thus make the whisky a No Age Statement (“NAS”) whisky, Aldi chose to let consumers know the age of the whisky. Second, I was surprised. I was surprised that Aldi, of all companies, was bucking the trend – which is increasingly present in the whisky industry – of releasing NAS whisky and which disclose almost nothing of value to consumers – not the age, nor the proportion of whisky matured in certain cask types, nothing. Just a catchy, usually Gaelic, name.