News flash: Chivas Regal 18 year old’s fresh new look

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Chivas Regal 18 year old’s fresh new look

Chivas Regal 18 year old will have a fresh new look. Coinciding with a new global campaign announced by Chivas, bottles of Chivas Regal will have a new label and box design.

The new Chivas Regal 18 year old bottle and box are pictured above. 

Fans of the aroma and taste of Chivas 18 can rest easy. The whisky will continue to be blended to the original recipe which was developed by Colin Scott, Chivas Regal’s Custodian Master Blender. 

Richard Black, Global Marketing Director at Chivas Regal, says:

“Taking no less than 18 years in the making and with 85 flavour notes packed into every drop, Chivas 18 is the epitome of complexity. In celebration of this unrivalled spirit, our new campaign highlights its rich, multi-layered flavour whilst also honouring the expert blending process which leads to its creation. Through it, we want to remind consumers that some things in life can’t – and shouldn’t – be simplified.”

In addition to Chivas Regal 18 year old, the Chivas Regal range includes Chivas Regal 12 year old, Chivas Regal Extra, Chivas Regal Mizunara, Chivas Regal 18 year old, Chivas Regal Ultis, Chivas Regal 25 year old, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.

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